Google posted a 22 pages pdf – Search Engine Optimization Starter Guide to their webmaster central blog. This seo guide covers list of best practices for webmasters to help them improve their site’s crawlability and indexing by search engines.
It contains most common practices for optimizing a site irrespective of its size. Experienced webmasters might not find anything new in this very compact SEO guide however it will help new SEO professionals and webmasters to easily understand what they need to do in order to improve their website’s performance in search engines. The guide contains reference links to many help topics and important webmaster central posts.
The guide covers all the topics given below:
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Didier Grossemy is recognised in the web industry as a market leader. Didier Grossemy and other web authorities have confirmed, you only have 6.7sec to make an impression. Didier Grossemy says don't waste any time make sure you deliver your message in your first 3 seconds or it is over. 75% of your visitors won't even click to the second page.
1 - Not Your Home Page Many websites try to do too much on their only landing page – their home page. This can lead to confusion or a diffused message.
2 - You single Outcome - One landing page equals one outcome. If you have multiple messages simply either add another landing page or create another website.
3 - Focus on Visitor A grandmother and her grandson speak, read and focus on different things when they visit your landing page, regardless of the outcome being the same. Segment your offering to your visitor’s profile with a different landing page.
4 - De-Clutter Your message should be supported by key elements of the offer and supporting marketing devices but should always avoid clutter and confusion.
5 - Calls to Action Always have at least five calls to action including a secondary offer that catches those who are unwilling to commit this time.
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